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American Association of Insurance Management Consultants

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Life and Health Sales

The Origin and Structure of Life and Health Affinity Insurance Programs in the U.S.

The Affinity business is a $100B+ market in the United States with a long history in the life and health arena. Despite that track record it is often misunderstood in the broader market. This paper provides background for any entity interested in getting into that space or already active in it.

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